Browsing all articles tagged with Location based advertising
Nov
14

Chalkboard Tutorial: Update Today’s Specials with Twitter

While we have made some recent improvements to our Chalkboard dashboard, we have produced a series of videos that can help them to use our system better. In the final of our three parter series, we have produced a video to teach our small and medium business (SMB) owners how to update their today’s specials with Twitter. Our twitter integration allows the SMB owner to send out Today’s Specials via twitter, ignoring replies (@), hashtags (#) and retweets (RTs).

Nov
10

Chalkboard Tutorial: Update Today’s Specials with SMS

While we have made some recent improvements to our Chalkboard dashboard, we have produced a series of videos that can help them to use our system better. In the second of our three parter series, we have produced a video to teach our small and medium business (SMB) owners how to update their today’s specials with SMS. Currently, updating SMS is supported in three countries: Singapore, Malaysia and United States. All you have to do is to link your mobile number with our system and you can update immediately by SMS to the number in the country you are based in: Singapore ( +65 96463645), Malaysia (+60 12-3768651) and United States (+1-424-242-5580).

Oct
28

Re-Imagining the Chalkboard Dashboard

For a long time, the Chalkboard technology team wanted to revamp the Chalkboard dashboard. The main reason is that we have many feedback an thoughts from our customers: the small and medium business (SMB) owners. So, after two months of work across the quiet summer, we have re-imagined the Chalkboard dashboard, focus specifically on solving the common issues raised by our customers: one, a seamless dashboard that helps them to update Today’s Specials with a easy to use interface; two, an activity feed that provides simplified statistics to let them know who are viewing, visiting and contact their business locations and three, improving the management of the locations with search functions and easy to view heatmap. In this blog post, we like to take you through how the SMB owner can navigate through the new dashboard. Read More

Sep
22

SMBs in Malaysia talk Chalkboard

We have a few owners from small and medium businesses in Kuala Lumpur, Malaysia telling us how Chalkboard has helped their businesses. The examples ranged from restaurants, boutiques to martial arts studio. This video also provides some idea on how you can use Chalkboard effectively. The video is produced by our resellers and was screened during the Chalkboard Pina Colada event.

SMBs in Malaysia talk Chalkboard from Chalkboard on Vimeo.

We have a few owners from small and medium businesses in Kuala Lumpur, Malaysia telling us how Chalkboard has helped their businesses. This video also provides some idea on how you can use Chalkboard effectively.

Jun
23

The Future of Location Based Advertising

I have delivered this talk entitled “The Future of Location Based Advertising” on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. The talk has provided some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex. Read More

May
30

Tech Update: Chalkboard API and Chalk Widget

Today, we are releasing a major update of the Chalkboard API and also making our new web widgets go live. For mobile developers and web publishers, we are making some significant changes over the next two weeks on the platform. As we are committed to ensure that our products get better, we are deprecating JQChalk and putting up our new web widget entitled “Chalk” (that is imbued with HTML5 and IP Locator). Read More

Mar
10

Chalkboard on Berita Harian

Chalkboard has been featured on Berita Harian (Singapore’s top Malay newspaper) today on 10 March 2011 with the article “Pekedai Joo Chiat gun ‘Chalkboard’ untuk pikat pelanggan muda” detailing the story on how Joo Chiat Complex has adopted our solution to attract young customers. We have one of our Malay customers Susi Suhaily Haji Amir who gave us her thoughts on adopting Chalkboard with the following quote: “Dengan Lebih ramai golongan pengguna muda bergantung kepada telefon bimbit serta media sosial, kaedah ini menepati matlamat kami untuk menarik lebih ramai pelanggan muda.” Read More

Mar
8

Chalkboard on TechCrunch

Finally, Chalkboard has landed on TechCrunch today with an article written by Serkan Toto (@serkantoto). The article entitled “Hyper-Local Ad Network Chalkboard Helps Stores Increase Walk-In Traffic” introduces Chalkboard and what we have been doing to the world out there. Here is an abstract from the article: “Chalkboard’s goal is to boost the relevance of mobile ads, by bringing promotions to potential customers when they’re near the store. The way it works is extremely simple: business owners hoping to drive footfall traffic can let Chalkboard place targeted ads or real-time promotions in mobile apps (developers can integrate ads via a customizable API).”
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Aug
29

Our first major milestone: 1M impressions for Chalkboard

3 months after we have opened up our API for developers, we have officially hit the first major milestone: 1 million (M) impressions. The number came this morning at 29 August 2010, and as promised, a party is to come soon. Stay tuned for the details. Read More